Why You Should NEVER Outsource Strategy

Why You Should NEVER Outsource Strategy

What should you outsource?

Administrative tasks, payroll, bookkeeping, data entry, manual tasks, presentations, email management, scheduling, basic research.

Consider a virtual assistant- these are the types of details they excel at!

You can (and should) also eventually hire out help for functions that aren't part of your core competency - e.g.: design, web maintenance and security, tactical implementation in all marketing channels.

But I'll say it again...

There's one thing you should never outsource: STRATEGY. Here are three reasons why not...

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How To Write A Killer Positioning Statement (and WHY)

How To Write A Killer Positioning Statement (and WHY)

Positioning is how you differentiate your biz from the competition and orient yourself for success.  

Why do you need one?

It's simple:  More connection. More conversions. More time for you to focus on scaling all that goodness UP!

Here's how to write those magical TWO sentences for your business...

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Financial Goal-Setting Amid Uncertainty

Financial Goal-Setting Amid Uncertainty

We want our uncertainty to motivate us like a whisper in the ear - not a monkey on the back.

And it's easy to let uncertainty take over- especially when we're worried about BIG things potentially changing everything in our lives or businesses.

For entrepreneurs, there are a lot of unknowns always lurking around the corner.

Market changes in our industries. The economy at large. Even our personal circumstances (like divorce, the addition of a new child to the family, an ailing relative) can have a big impact on the time and energy we're used to spending on our businesses.

The key is to find some peace in the midst of the chaos that uncertainty creates. Here's how I attempt this in my life...

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Pricing Your Product or Service

Pricing Your Product or Service

That angst we all went through as teenagers - it could be paralyzing. But we grew up, got some more life experience under our belts, and ended up a lot less terrified of making mistakes. (Hallelujah!)

But there are still certain things that send us right back to that place of self-consciousness and anxiety and... maybe even panic.

For entrepreneurs- that landmine is often PRICING(Cue horror movie scream-)

 

But unlike your awkward adolescence, there's a CURE for your pricing angst...

There are 5 easy steps to picking a price point that will keep your nerves in check and your business growing steadily...

 

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3 Strategies For Fixing a Leaky Sales Funnel

3 Strategies For Fixing a Leaky Sales Funnel

A sales funnel is a diagram that represents the journey your target personas go through to become real, live customers. 

But where do all those shiny, dreamy prospects at the top of the funnel go? Why are there so few filtering through to the bottom?

Learn the three potential reasons why your sales funnels are leaking - and how to FIX them the right way.

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7 Questions Your Digital Marketing Plan Should Answer

7 Questions Your Digital Marketing Plan Should Answer

When you're an entrepreneur, you've gotta think smart to get the biggest bang for every buck. 

And when every tactical decision counts, the best place to start is at the foundation. With a winning strategy. A solid digital marketing plan.

Not many of us exactly jump for joy at the prospect of planning, but it's a critical first step toward success. And it doesn't have to be a painful ordeal. There are really just a handful of key questions to answer.

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5 Reasons Women Are Superior Entrepreneurs

5 Reasons Women Are Superior Entrepreneurs

Today I want to talk about a topic that is near and dear to my heart: women and entrepreneurship.

If you know me, you know that I finally took the plunge and started my business shortly after having my first child. I suddenly realized that my time had become so much more valuable. If I was going to spend X number of hours away from my young child each day, it better damn well go toward building something I cared about and whose equity I would own.

The long-and-short of it all is this: Women face all sorts of stereotypes and unfair double-standards in our society. Y'all know it. It's nothing new.

But behind each of those stereotypes is a silver-lining, an advantage when it comes to building a kick-ass business...

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