Google Analytics Mini-Lesson: How To Install Tracking Code

Google Analytics Mini-Lesson: How To Install Tracking Code

THIS Google Analytics mini-lesson is all about setting up your Google Analytics ("GA") tracking code.  (Don't worry- you're geekier than you think. You can handle this). ;)

Before You Start...

Make sure you've already gone through this lesson on setting up your GA account.  At the very end of the account setup process, we clicked a button to complete our registration and get our tracking code. 

Now, I'm going to show you exactly where to find this tracking code information inside your Google Analytics account, whenever you log in...

 

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Google Analytics Mini-Lesson: How To Set Up Your Account

Google Analytics Mini-Lesson: How To Set Up Your Account

Over the years I've worked with A LOT of clients who were living through the pain of a glitchy GA setup. (And these aren't just small teams. I see issues really often in much larger companies, too. And in all sorts of industries). GA implementation is a very common challenge.

So don't feel like you're trailing behind everyone else... By setting things up right from the get-go, you'll actually be ahead of the game.

Step 1: Setting up the daggum account.

It might seem simple, but it comes with some important decisions. So let's get to it!

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Google Analytics Mini-Lesson: Customize Your Reports

Google Analytics Mini-Lesson: Customize Your Reports

THIS Google Analytics mini-lesson is all about customization.  

Now, when you first log into your Google Analytics account, you'll see a few main categories of reports along the left-hand side of the screen:

The categories we see here are Dashboards, Shortcuts, Intelligence Events, Real-Time, AudienceAcquisitionBehavior, and Conversions.  (The ones I've bolded are the report sets I tend to use most often).  If you click on each category, you'll see a drop-down of report options to view.

I really encourage you to click around and see which reports spark an interest for you.  These default reports offer you somereally useful ways to examine your website's traffic.

But beyond the default reports, there are couple quick-and-easy ways to add another layer of customization...

(FREEBIE DOWNLOAD included in this post!)

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