Why You Should NEVER Outsource Strategy

Why You Should NEVER Outsource Strategy

What should you outsource?

Administrative tasks, payroll, bookkeeping, data entry, manual tasks, presentations, email management, scheduling, basic research.

Consider a virtual assistant- these are the types of details they excel at!

You can (and should) also eventually hire out help for functions that aren't part of your core competency - e.g.: design, web maintenance and security, tactical implementation in all marketing channels.

But I'll say it again...

There's one thing you should never outsource: STRATEGY. Here are three reasons why not...

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How To Write A Killer Positioning Statement (and WHY)

How To Write A Killer Positioning Statement (and WHY)

Positioning is how you differentiate your biz from the competition and orient yourself for success.  

Why do you need one?

It's simple:  More connection. More conversions. More time for you to focus on scaling all that goodness UP!

Here's how to write those magical TWO sentences for your business...

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3 Strategies For Fixing a Leaky Sales Funnel

3 Strategies For Fixing a Leaky Sales Funnel

A sales funnel is a diagram that represents the journey your target personas go through to become real, live customers. 

But where do all those shiny, dreamy prospects at the top of the funnel go? Why are there so few filtering through to the bottom?

Learn the three potential reasons why your sales funnels are leaking - and how to FIX them the right way.

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7 Questions Your Digital Marketing Plan Should Answer

7 Questions Your Digital Marketing Plan Should Answer

When you're an entrepreneur, you've gotta think smart to get the biggest bang for every buck. 

And when every tactical decision counts, the best place to start is at the foundation. With a winning strategy. A solid digital marketing plan.

Not many of us exactly jump for joy at the prospect of planning, but it's a critical first step toward success. And it doesn't have to be a painful ordeal. There are really just a handful of key questions to answer.

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How SEO Is Like Parenting

How SEO Is Like Parenting

Oh hey there! I'm a digital marketer with a decade of experience in Search Engine Optimization (SEO). And I'm a toddler parent.  Lemme tell ya- SEO and parenthood are not really all that different.

I wish that I could reach back in time to my younger/bright-eyed/bushy-tailed/more inexperienced self and relay some of the lessons I've learned over the past few years of parenthood.  Because the lessons you learn as a parent can definitely make you a better SEO marketer.

 

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