Weekend Wishes: Chunk it!

Weekend Wishes: Chunk it!

What are my Weekend Wishes? To be more productive, less scattered, more in-charge of my life and business during the work week...so that I can spend more time re-charging and enjoying life over the weekend.

And so each week I share with you, my dear friend and fellow ambitious spirit, one of my best lifehacks. Some might seem a little silly.  Or a little hippy-dippy woo-woo.  But these janks work, y'all.  At least for me. My hope is that they may sprinkle a little sanity dust on your head, too.  :)

And so without further ado...here's this week's tip for making your Weekend Wishes a reality. 

Chunk it!

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Google Analytics Mini-Lesson: How To Install Tracking Code

Google Analytics Mini-Lesson: How To Install Tracking Code

THIS Google Analytics mini-lesson is all about setting up your Google Analytics ("GA") tracking code.  (Don't worry- you're geekier than you think. You can handle this). ;)

Before You Start...

Make sure you've already gone through this lesson on setting up your GA account.  At the very end of the account setup process, we clicked a button to complete our registration and get our tracking code. 

Now, I'm going to show you exactly where to find this tracking code information inside your Google Analytics account, whenever you log in...

 

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Don't Hide Your Greatness: The Case of Vivian Maier

Don't Hide Your Greatness: The Case of Vivian Maier

I recently stumbled across a Netflix documentary called Finding Vivian Maier.  (Have y'all heard of this?)  It's a mysterious, compelling story with a major lesson for women entrepreneurs like you and me.

Vivian Maier was a nanny to Chicago families from the 1950s through the 1970s.  During that time, she spent much of her days with the children cavorting through the city, taking candid photographs of people on the street. 

The crazy thing is- Vivian Maier never talked about her art.  She never sought publication.  She never did a dang thing with her photos.

One aspect of Vivian Maier's story that I recognize as a shared trait among most women of talent and creativity and ambition is this:

We often hide our greatness...

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Google Analytics Mini-Lesson: How To Set Up Your Account

Google Analytics Mini-Lesson: How To Set Up Your Account

Over the years I've worked with A LOT of clients who were living through the pain of a glitchy GA setup. (And these aren't just small teams. I see issues really often in much larger companies, too. And in all sorts of industries). GA implementation is a very common challenge.

So don't feel like you're trailing behind everyone else... By setting things up right from the get-go, you'll actually be ahead of the game.

Step 1: Setting up the daggum account.

It might seem simple, but it comes with some important decisions. So let's get to it!

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How SEO Is Like Parenting

How SEO Is Like Parenting

Oh hey there! I'm a digital marketer with a decade of experience in Search Engine Optimization (SEO). And I'm a toddler parent.  Lemme tell ya- SEO and parenthood are not really all that different.

I wish that I could reach back in time to my younger/bright-eyed/bushy-tailed/more inexperienced self and relay some of the lessons I've learned over the past few years of parenthood.  Because the lessons you learn as a parent can definitely make you a better SEO marketer.

 

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Google Analytics Mini-Lesson: Customize Your Reports

Google Analytics Mini-Lesson: Customize Your Reports

THIS Google Analytics mini-lesson is all about customization.  

Now, when you first log into your Google Analytics account, you'll see a few main categories of reports along the left-hand side of the screen:

The categories we see here are Dashboards, Shortcuts, Intelligence Events, Real-Time, AudienceAcquisitionBehavior, and Conversions.  (The ones I've bolded are the report sets I tend to use most often).  If you click on each category, you'll see a drop-down of report options to view.

I really encourage you to click around and see which reports spark an interest for you.  These default reports offer you somereally useful ways to examine your website's traffic.

But beyond the default reports, there are couple quick-and-easy ways to add another layer of customization...

(FREEBIE DOWNLOAD included in this post!)

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Weekend Wishes: Drop It

Weekend Wishes: Drop It

What are my Weekend Wishes? To be more productive, less scattered, more in-charge of my life and business during the work week...so that I can spend more time re-charging and enjoying life over the weekend.

And so each week I share with you, my dear friend and fellow ambitious spirit, one of my best lifehacks. Some might seem a little silly.  Or a little hippy-dippy woo-woo.  But these janks work, y'all.  At least for me. My hope is that they just might sprinkle a little sanity dust on your head, too.  :)

And so without further ado...here's this week's tip for making your Weekend Wishes a reality. 

Drop It.

The Weekend Wishes rule I'm about to put down has, quite honestly, transformed my mindset as an entrepreneur.  You ready??

There's a danger in becoming a SLAVE to the to-do list.  If you're desperate to get out from under your to-do list, go ahead and just CROSS SHIT OFF.

You don't have to finish these things. Just re-sort them into a couple categories...

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