Craft a winning playbook to drive sales and grow a profitable audience- in 30 days or fewer.
Hey there, savvy starter-upper!
If you're like the many, many clients I've worked with over the past 10 years - you've got a talent you're passionate about sharing with the world. Maybe you've already turned it into a business, but revenue is lagging. Or maybe it's just a dream that gets you through your 9-to-5 grind.
But you know one thing for sure: you need to crack the mystery that is the online world.
Lucky for you, Digital Marketing is kinda my jam.
It's why I created The Profitable Digital Marketing Plan. Once you complete this course, you'll have in your hands a working guidebook for making digital decisions to amp up your sales and grow your business. Use your custom plan to scale your growth and earn six-figures+ in revenue.
Who's this course for? This course will super-charge your biz growth trajectory -- even if:
You're on a pretty tight marketing budget.
You don't really know what digital marketing is all about- or how to make it profitable.
Digital marketing is too complex, and you don't have time to figure it all out on your own.
You're stressed out by how to drive sales online.
You don't feel very tech-savvy. (Like, at all).
Time to Completion: 2-4 weeks (That's all, folks!)
You know the struggle...
So unfortunately you don't have wads of cash lying around to hire help for your web stuff. Plus, most digital freelancers ask for info you don't have sorted out yet ("positioning," "web personas," "sales cycle" -- oh my!)
At the end of the day, you don't want to outsource your Digital Marketing planning. It's SO CENTRAL to the core of your business. You're a knowledgeable, grown-ass biz owner. And gosh darn it- you want to know this shit yourself! (Good call, by the way: Never. Outsource. Strategy).
You're wise enough to realize that Digital Marketing needs some supervision and adjustment along the way. In the long run, the thought of relying on paid help to make every little tweak...it's got you seeing dollar signs running right out the door. :(
There's So. Much. Chatter about the latest Digital Marketing thing du jour. But goodness gracious! Facebook, Twitter, Instagram, Pinterest, LinkedIn, Periscope, Snapchat, SEO, PPC, Email, Hooplah, Merry-Go-Round... (Ok, I might have made some of those up). But you don't have time to do it all. You need to help learning what will pack the biggest punch.
And oh yeah! The other day your 14-year-old niece created a sleek-ass website from scratch in one weekend for a school project like no big deal. Meanwhile, YOU got lost in your own browser tabs while trying to email her how impressed you were. (Don't beat yourself up, hun. Honestly, this is ALL of us some days. Shake it off. Tech angst is totally curable).
Listen, I get it.
I've worked with so many clients- from solopreneurs to Fortune 500 VPs. So you should trust me when I say: You are not alone!
...And this course is designed just for you.
Enter: The Profitable Digital Marketing Plan
The course is called The Profitable Digital Marketing Plan. It'll help you ditch your digital angst and develop a kick-ass game plan so you can:
• Attract your ideal customers online
• Grow your target audience
• Rest assured that your business is built to "wow" your target audience
• Turn your target audience into paying customers
• Pick the digital channels that are right for YOUR specific business
• Know the types of digital content to create - and exactly how to produce it
• Get everything up and running ASAP
• Plan how to scale up as you start making more $$$
And all of THAT translates into:
More Money. It's why the word "Profitable" is front-and-center in the course name.
More Time. It's amazing how much time you save when you've got a working plan. And we all know it - time really is money!
More Confidence. Once you know what to do- and what NOT to do...the world is suddenly yours, hun.
What Do You Get When You Enroll?
Instant Access to All Course Content
Once classroom doors open, enrollment will allow you to immediately log into the secure classroom.
All 6 modules and 18 lessons will be there waiting for you to explore as soon as you'd like.
Each lesson includes an instructional video and some pretty nifty downloadable goodies:
• Lesson transcripts
• Cheat sheets
• Fill-in-the-blank worksheets
Whatever your learning style, I've gotcha covered. ;)
Customizable Roadmap & Course Schedule
Any serious student (and entrepreneur!) knows that keeping to a schedule is half the key to success. In Lesson 1, I give you TWO course timelines you can use to stay on track and crank out your Profitable Digital Marketing Plan in either 2 weeks or 4 weeks. Your choice.
(Because sometimes life is busy, and that's ok!)
Lifetime Access To The Classroom
Not that it will actually TAKE you an entire lifetime to complete the course. (Believe me- not even close).
But you can rest assured that as long as the course exists, you'll be able to visit and re-visit the classroom.
Private Facebook Group & Support
Once you enroll, you'll be given access to the exclusive Facebook group just for The Profitable Digital Marketing Plan students.
This course's members are some of the most talented, invested business owners out there - so it's an amazing place to swap stories, share ideas and advice, or just get a dose of encouragement when you need it.
I personally check in on the group regularly, so it's also a great place to ask clarifying questions about any of the course material.
Passion means nothing without purpose.
A portion of your enrollment fee goes toward one of 3 purposeful non-profit organizations that help young people chase their own dreams and help shape our shared future:
• Girls Who Code
• Network For Teaching Entrepreneurship
• She's The First
So as YOU work with me to build your business, we’ll also be building opportunities for growth in our communities- local and global.
That's just how we roll. :)
What Topics Are Covered?
The course content is broken into 6 Modules, which you can move through at your own pace. Here's what's included:
Module 1: Getting Started
Set yourself up for success. Here, we'll focus on your roadmap. I'll give you a couple different timelines to choose from, depending on whether you want to fast-track the creation of your digital marketing plan OR if you want to take your time. But knowing your way around the course curriculum- and giving yourself some deadlines- can really help keep that momentum going.
Lesson 1: Plan Creation Roadmap
Module 2: Customers
Here, we will identify your target audience and what they want. This is going to leave you with some of the most important foundational elements of your Digital Marketing Plan, which we'll then build upon from there on out.
Lesson 1: Your Ideal Customer
Lesson 2: Sales Cycle / Decision Journey
Module 3: Company
Here, we'll make sure your business is built to profit from your target audience. We're not necessarily going to re-engineer your whole business. But we do want to make sure it's designed to fit your audience.
Lesson 1: Your Product or Service
Lesson 2: Your Competition
Lesson 3: Your Pricing
Lesson 4: Your Positioning
Lesson 5: Your Brand
Module 4: Conversion
This is where we'll plan HOW you'll turn your target audience into real, live, PAYING customers through digital marketing channels that are right for YOUR specific business.
Lesson 1: Business Goals
Lesson 2: Digital Channels
Lesson 3: Sales Funnels
Lesson 4: Web Analytics Basics
Module 5: Content
And this is the module where we'll start to plan the types of digital content you'll need to produce. In this module, you'll actually create a content framework that will direct you at every turn. And you'll get tips for creating content that will elicit the response you want, every time.
Lesson 1: Content Personality
Lesson 2: Content Moods
Lesson 3: Making Your Content Valuable
Module 6: Implement (GO!)
The bulk of your digital marketing plan will be ready, but this last module will help you get UP AND RUNNING. This is where you'll take your shiny new plan - and start makin' money! ;) There will never be any doubt in your mind about what to work on next. And believe me, that's a good feeling...and that's the power of a good plan.
Lesson 1: Your Master Digital Marketing Plan
Lesson 2: Growth
Lesson 3: Put Your Plan Into Action
Here's a peek at Module 2, Lesson 1:
Meet Your Instructor (The Official 3rd-Person Bio)
Kaitlyn Dhanaliwala (the "KD" in KD Digital Strategy) is a digital marketing mentor to modern entrepreneurs. She helps smart starter-uppers end their digital angst and earn more revenue online.
With a degree from the Wharton School of Business, Kaitlyn has spent over a decade managing digital marketing programs for Fortune 500 brands, non-profits, and start-ups across many industries. But since starting her own consultancy, Kaitlyn's passion lies in guiding fellow entrepreneurs.
Kaitlyn applies her deep level of expertise (in Search Engine Optimization, Content Strategy, Online Paid Advertising, and Web Analytics) to solve the unique challenges entrepreneurs face online. Her training courses, e-books, and other digital resources give ambitious small business owners clear, practical guidance that generates real results.
A Lil' More About Kaitlyn (The Let's-Get-Real Bio)
So what exactly do I do? In a nutshell, I help ambitious entrepreneurs like you get past those mindblocks around technology - and start earning more from your web presence.
NOT after investing a fortune, NOT after years of intensive work, NO support staff necessary - but now, starting from zero, just me and you. And then I'll show you how to scale up!
I give you the information, tools, and techniques that will multiply your audience and revenue online. Please don't waste your energy chasing shiny, new tactics that just don't make sense for entrepreneurs. (Cuz we have to hustle harder than our competitors...ain't nobody got time or $ to waste).
After years of DOING this digital marketing stuff - for huge companies, small companies, and eventually for myself - I know what cuts through the noise and gets you to the finish line. I know the digital toolset every entrepreneur should master in order to compete with the big guys and see fast results.
My mission is to share that toolset with other starter-uppers who are in the thick of the hustle right now. If you're reading this (and oh hey- you are!) then I have a feeling you're the kind of purpose-driven entrepreneur who's ready to push that business to the next level.
So let's get digital, shall we? ;)
Frequently Asked Questions
When does the course start and finish?
Classroom doors are open NOW - and they never close! Even though I provide two recommended timelines to help keep you on track, this is a completely self-paced online course. You decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as it exists - across any and all devices you own.
What if I am unhappy with the course?
I get it - buyer's remorse is scary. Believe me, I do NOT want you to be disappointed. That's why I offer a 30-day refund policy. Here's the deal: I will extend a full refund if you (#1) contact Customer Service within 30 days of your enrollment AND (#2) provide your completed workbook to show that you did the work and still weren't happy with the value you received.
Can't I just learn all this from blog posts online?
Maybe. But you'd be spending A LOT o' time with that approach. There's a lot of info (and opinion) out there on the subject of Digital Marketing, and not all of it's proven. This course takes the painful (and costly) trial-and-error approach and FAST FWDs you straight into a proven step-by-step system of Digital Marketing planning that works...right from Day 1.
So that's the deal, friend!
A world-class Digital Marketing planning system - put to work for YOU.
Here's to getting digital!