One-On-One Consulting Services

Digital Content Strategy

Effective inbound marketing relies on a foundation of great content that attracts your target audience and begins meaningful conversations.  

To guide your audience through the customer lifecycle, your digital content must take on double duty: earn their trust and nudge them along a path to conversion.

Services include:

  • Identifying high-level challenges, needs, and competitive opportunities

  • Developing a strategic roadmap in alignment with existing business goals

  • Translating your organization's goals and brand identity into a truly actionable set of content standards

  • Providing a representative assortment of content samples

  • Providing advanced standards and best practices for Search Engine Optimization (SEO)

  • Recommending appropriate workflows for ongoing content production and optimization


Digital Marketing

While good content is the vehicle that carries consumers along the buying cycle, a good distribution strategy is the fuel that accelerates the process.

Services include:

  • Identifying high-level challenges, needs, and competitive opportunities

  • Developing a strategic roadmap in alignment with business goals

  • Focusing on the inbound marketing channels:

    • SEO

    • Social Media

    • Paid Media

  • Auditing Website Analytics to ensure meaningful performance evaluation

  • Executing initial campaign setup and implementation support

  • Managing campaigns going forward


Website Analytics

In Digital Marketing, tracking is everything. 

If you're not collecting the right data - or looking at the right reports - you might as well be running your marketing program while blindfolded. 

Services to help you turn your digital efforts into an actionable program:

  • Overall web analytics strategy

  • Tagging strategy and implementation, across all web properties

  • Custom performance metric recommendations

  • Custom report templates


Training/Coaching

By providing valuable training to employees, you can boost loyalty through professional development and cultivate cost-effective internal expertise in the areas of: 

  • Inbound marketing and sales principles

  • Marketing and technical considerations

  • Practical processes for managing specific digital channels of interest, including:

    • Content Development

    • SEO

    • Paid Search Advertising

    • Display Advertising

    • Website Analytics

Custom training workshops include an in-person 8-hour workshop with staff and an assortment of detailed presentation materials (including relevant how-to guides) to keep for reference.

The cost of a full-day custom workshop for your organization starts at $5,000.  Ongoing specialized training is available at an hourly rate.


Ongoing Consulting

Customized implementation support, campaign management, and project work is available at either an hourly rate or custom project pricing.